# Know what needs a refresh, and why. — action sheet

Page: https://holisticgrowthmarketing.com/content-pulse.html
Purpose: Evaluate content review workflow

## What to establish

Objective: ____________________
Current obstacle: ____________________
Evidence available: ____________________

## Review checklist

- [ ] Establish the baseline: Compare equivalent periods where possible and preserve page, query, audience, and campaign context.
- [ ] Review the page in its network: Check whether the page still owns a distinct purpose, satisfies its intended audience, and connects with relevant parent and supporting pages.
- [ ] Connect analysis to governed content work: CopyGraph is the relevant product destination for the content lifecycle, while SearchGraph can supply search-performance context where supported.

## Next step

Explore CopyGraph: https://holisticgrowthmarketing.com/copygraph.html

## Boundaries

Do not include passwords, API keys, payment details or customer records.