Accelerated Mobile Pages (AMP): An open-source HTML framework designed to create fast-loading mobile web pages.

Acquisition Rate: The percentage of new customers or users acquired from your total audience over a specific period.

Ad Group: A collection of one or more ads that share similar targets in a PPC campaign.

Ad Networks: Platforms that connect advertisers with websites willing to host advertisements.

Advertisers: Businesses or individuals who pay to display their ads on various platforms or websites.

Affiliate: An individual or company that promotes another's products or services for a commission.

Affiliate Engagement Score: A metric measuring how well an affiliate's audience engages with the promoted content or products.

Affiliate Marketing: A marketing strategy where affiliates earn a commission for promoting a company's products or services.

Answer Box: A featured snippet in search results that directly answers a user's query without them needing to click through to a website.

App Affinity Score: A metric indicating the likelihood that users of one app will also use other specified apps.

App Category: The classification of an app as defined by app stores like Google Play or Apple's App Store.

App Downloads for Android: The number of times an app has been downloaded from the Google Play Store within a specific timeframe.

Apps Pack: A search engine results page (SERP) feature that displays relevant apps based on a user's search query.

Attribution Model: A set of rules that determines how credit for sales and conversions is assigned to touchpoints in the conversion path.

Audience: The group of people who engage with your content, products, or services.

Audience Loyalty: The percentage of visitors who exclusively visit your site compared to those who visit multiple sites in the same category.

Audience Interests: Metrics that identify valuable websites visited by your target audience, including cross-visitation and relevance scores.

Audience Overlap: A measurement of shared audience segments between different domains or platforms.

Average Visit Duration: The average time users spend on a website during a single session.

Backlinks: Incoming hyperlinks from one web page to another, crucial for SEO and driving referral traffic.

Boolean Search: A type of search allowing users to combine keywords with operators like AND, OR, and NOT to produce more relevant results.

Bounce Rate: The percentage of visitors who leave a website after viewing only one page.

Branded Keywords: Search terms that include a specific brand name or product name.

Broaden This Search: A SERP feature that suggests related search terms to expand the scope of a user's query.

Industry Category: A classification system used to group websites based on their primary focus or business type.

Category Distribution: The breakdown of traffic share organized by leading categories within a specified timeframe.

Change Metric: The percentage change in a specific metric, such as traffic volume, compared to a previous time period.

Compare Tool: A feature that allows side-by-side comparison of digital traffic and insights across multiple websites or apps.

Competitors: Websites or businesses that compete for the same keywords, audience, or market share as the analyzed domain.

Content Marketing: A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience.

Conversion Analysis: The process of identifying factors that affect conversion rates to improve overall performance.

Conversion Rate: The percentage of visitors who complete a desired action, such as making a purchase or signing up for a newsletter.

Custom Industry: A personalized group of websites and segments created by a user for specific analysis purposes.

CPC (Cost-per-click): The amount an advertiser pays each time a user clicks on their ad.

CTR (Click-through Rate): The ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement.

Customer Acquisition Cost (CAC): The total cost associated with acquiring a new customer, including marketing and sales expenses.

Customer Lifetime Value (CLV): The total worth of a customer to a business over the whole period of their relationship.

Digital Marketing: The promotion of products or brands via one or more forms of electronic media.

Direct Traffic: Visits that come to your site by typing the URL directly into their browser or through bookmarks.

Domain Authority: A search engine ranking score that predicts how well a website will rank on search engine result pages (SERPs).

E-commerce Conversion Rate: The percentage of website visitors who make a purchase on an online store.

Email Marketing: The use of email to promote products or services while developing relationships with prospects or clients.

Engagement Rate: A metric that measures the level of interaction from users on a specific piece of content or campaign.

Evergreen Content: Content that remains relevant and valuable over a long period, continuing to drive traffic and engagement.

Featured Snippet: A selected search result that appears in a box at the top of Google's organic results, aiming to answer the user's question immediately.

Funnel Analysis: The process of understanding and optimizing the customer journey from initial awareness to final conversion.

Google Analytics: A web analytics service that tracks and reports website traffic.

Growth Hacking: A marketing technique focused on rapid experimentation across marketing channels to identify the most effective ways to grow a business.

Inbound Marketing: A strategy that focuses on creating valuable content and experiences tailored to attract and retain customers.

Influencer Marketing: A form of marketing that focuses on using key leaders to drive brand awareness and product promotion to a larger market.

Keyword Research: The process of discovering and analyzing search terms that people enter into search engines with the goal of using that data for SEO or general marketing purposes.

Landing Page: A standalone web page created specifically for a marketing or advertising campaign, designed to convert visitors into leads or customers.

Lead Generation: The process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service.

Link Building: The process of acquiring hyperlinks from other websites to your own, which is crucial for improving search engine rankings.

Long-tail Keywords: Longer and more specific keyword phrases that visitors are more likely to use when they're closer to a point-of-purchase or when using voice search.

Marketing Automation: The use of software to automate marketing processes such as customer segmentation, customer data integration, and campaign management.

Meta Description: An HTML attribute that provides a brief summary of a web page's content, typically used by search engines to display snippet previews.

Mobile-first Indexing: Google's approach to primarily use the mobile version of a website's content for indexing and ranking.

Organic Search: Unpaid search results that are determined by the search engine's algorithm based on relevance to the user's query.

Outbound Marketing: Traditional form of marketing where a company initiates the conversation and sends its message out to an audience.

Page Speed: The time it takes for the content on a website's page to fully load.

Pay-per-Click (PPC): An internet advertising model used to drive traffic to websites, where advertisers pay a fee each time one of their ads is clicked.

Personalization: The practice of creating customized experiences for visitors to a website based on their past interactions, demographics, or other personal data.

Referral Traffic: Visitors that come to your website from links on other websites.

Retargeting: A form of online advertising that targets users based on their previous Internet actions that did not cause a conversion.

Return on Ad Spend (ROAS): A marketing metric that measures the efficacy of a digital advertising campaign.

Search Engine Marketing (SEM): A form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages primarily through paid advertising.

Search Engine Optimization (SEO): The practice of increasing the quantity and quality of traffic to your website through organic search engine results.

Social Media Marketing: The use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic.

User Experience (UX): The overall experience of a person using a product or service, especially in terms of how easy or pleasing it is to use.

User-generated Content (UGC): Any form of content created by users of a system or service and made available publicly on that system.

Viral Marketing: A marketing technique where information about a product spreads rapidly through online or person-to-person interactions.

A/B Testing: A method of comparing two versions of a web page or app against each other to determine which one performs better.

Abandonment Rate: The percentage of visitors who leave a webpage without completing the desired action.

Above the Fold: The portion of a webpage that is visible without scrolling.

Ad Impression: The number of times an ad is displayed, regardless of whether it is clicked.

AdSense: A program run by Google that allows publishers in the Google Network of content sites to serve automatic text, image, video, or interactive media advertisements.

Affiliate Network: An intermediary between publishers (affiliates) and merchant affiliate programs.

Agile Marketing: An approach to marketing that draws its inspiration from Agile software development, emphasizing flexibility, speed, and collaboration.

Algorithm: A process or set of rules to be followed in calculations or other problem-solving operations, especially by a computer.

Alt Text: A word or phrase that can be inserted as an attribute in an HTML document to tell viewers the nature or contents of an image.

Analytics: The systematic computational analysis of data or statistics.

API (Application Programming Interface): A set of functions and procedures allowing the creation of applications that access the features or data of an operating system, application, or other service.

Artificial Intelligence (AI) in Marketing: The use of AI technologies to make automated decisions based on data collection, data analysis, and additional observations of audience or economic trends that may impact marketing efforts.

Augmented Reality (AR) Marketing: The integration of digital information with the user's environment in real time, often used for interactive product demonstrations or immersive brand experiences.

B2B (Business-to-Business): A situation where one business makes a commercial transaction with another.

B2C (Business-to-Consumer): The process of selling products and services directly between a business and consumers who are the end-users of its products or services.

Behavioral Targeting: A technique used by online advertisers to present targeted ads based on a user's web-browsing behavior.

Benchmarking: The practice of comparing business processes and performance metrics to industry bests and best practices from other companies.

Big Data: Extremely large data sets that may be analyzed computationally to reveal patterns, trends, and associations, especially relating to human behavior and interactions.

Black Hat SEO: The practice of using aggressive SEO strategies, techniques and tactics that focus only on search engines and not a human audience, and usually does not obey search engines guidelines.

Blog: A regularly updated website or web page, typically run by an individual or small group, that is written in an informal or conversational style.

Brand Advocacy: The act of customers promoting a brand through word of mouth, social media, or other channels based on their positive experiences.

Brand Awareness: The extent to which consumers are familiar with the distinctive qualities or image of a particular brand of goods or services.

Brand Equity: The commercial value that derives from consumer perception of the brand name of a particular product or service, rather than from the product or service itself.

Brand Identity: The visible elements of a brand, such as color, design, and logo, that identify and distinguish the brand in consumers' minds.

Brand Positioning: The act of designing the company's offering and image to occupy a distinctive place in the mind of the target market.

Buyer Persona: A semi-fictional representation of your ideal customer based on market research and real data about your existing customers.

Call-to-Action (CTA): A prompt on a website that tells the user to take some specified action.

Canonical Tag: An HTML element that helps webmasters prevent duplicate content issues by specifying the "canonical" or "preferred" version of a web page.

Churn Rate: The percentage of subscribers to a service who discontinue their subscriptions within a given time period.

Clickbait: Content whose main purpose is to attract attention and encourage visitors to click on a link to a particular web page.

Cohort Analysis: A type of behavioral analytics that breaks the data in a data set into related groups before analysis.

Community Management: The process of building an authentic community among a business's customers, employees, and partners through various types of interaction.

Competitive Analysis: The process of identifying your competitors and evaluating their strategies to determine their strengths and weaknesses relative to your own product or service.

Content Curation: The process of gathering information relevant to a particular topic or area of interest, usually with the intention of adding value through personal insights and commentary.

Content Management System (CMS): A software application that allows users to build and manage a website without having to code it from scratch.

Conversion Funnel: A marketing model which illustrates the theoretical customer journey towards the purchase of a product or service.

Conversion Path: The route a consumer takes through a marketing system, ultimately culminating in a conversion.

Cookie: A small piece of data sent from a website and stored on the user's computer by the user's web browser while the user is browsing.

Cost Per Acquisition (CPA): A marketing metric that measures the aggregate cost to acquire one paying customer on a campaign or channel level.

Cross-selling: The practice of selling an additional product or service to an existing customer.

Customer Journey: The complete sum of experiences that customers go through when interacting with your company and brand.

Customer Segmentation: The practice of dividing a customer base into groups of individuals that are similar in specific ways relevant to marketing.

Data-driven Marketing: The process of using data acquired through customer interactions and third parties to gain insights into customer motivations, preferences and behaviors.

Demographic Targeting: A type of market segmentation that's based on demographic factors such as age, gender, income, education level, etc.

Digital Advertising: The practice of delivering promotional content to users through various online and digital channels.

Display Advertising: A type of online advertising that comes in several forms, including banner ads, rich media and more.

Drip Campaign: A method used in direct marketing to acquire customers through lead nurture programs.

Dynamic Content: Website content that changes based on the behavior, preferences, and interests of the user.

E-commerce: Commercial transactions conducted electronically online.

Email Deliverability: The ability to deliver emails to subscribers' inboxes.

Engagement Metrics: Data points that demonstrate how users interact with your website or app.

Exit Rate: The percentage of visitors to a particular page who left the site from that page.

Facebook Pixel: A piece of code for your website that lets you measure, optimize and build audiences for your advertising campaigns.

Favicon: A small icon associated with a website, typically displayed in the address bar of a browser or next to the site name in a user's list of bookmarks.

Freemium: A pricing strategy whereby a product or service is provided free of charge, but money is charged for additional features or services.

GDPR (General Data Protection Regulation): A regulation in EU law on data protection and privacy for all individuals within the European Union and the European Economic Area.

Geotargeting: The practice of delivering content to a user based on their geographic location.

Google AdWords: Google's online advertising program, now known as Google Ads, that allows businesses to display brief advertisements, service offerings, product listings, or videos to web users.

Google My Business: A free tool that lets you manage how your business appears across Google products, like Maps and Search.

Growth Marketing: A data-driven approach to marketing that focuses on the entire funnel, from awareness to acquisition to retention and referral.

Guest Blogging: The practice of writing content for another company's website with the goal of building relationships, exposure, authority, and links.

Heat Map: A graphical representation of data where the individual values contained in a matrix are represented as colors.

Hashtag: A word or phrase preceded by a hash sign (#), used on social media websites and applications to identify messages on a specific topic.

Heatmap: A graphical representation of data where values are depicted by color, making it easy to visualize complex data and understand it at a glance.

Hyperlocal Marketing: A strategy that targets prospective customers in a highly specific, geographically restricted area, sometimes just a few blocks or streets.

Impression Share: The number of impressions you've received divided by the estimated number of impressions you were eligible to receive.

Infographic: A visual representation of information or data, e.g. as a chart or diagram.

Instagram Shopping: A feature that lets businesses tag products in their organic Instagram posts and Stories.

Interstitial Ad: An advertisement that appears between two content pages.

Key Performance Indicator (KPI): A measurable value that demonstrates how effectively a company is achieving key business objectives.

Keyword Density: The number of times a keyword or phrase appears on a web page versus the total number of words on the page.

Keyword Stuffing: The practice of loading a webpage with keywords in an attempt to manipulate a site's ranking in Google search results.

Landing Page Optimization: The process of enhancing elements on a website to increase conversions.

Lead Magnet: A marketing term for a free item or service that is given away for the purpose of gathering contact details.

Lead Nurturing: The process of developing relationships with buyers at every stage of the sales funnel, and through every step of the buyer's journey.

Lead Scoring: A methodology used to rank prospects against a scale that represents the perceived value each lead represents to the organization.

Lifecycle Marketing: A method of engaging with individuals at every stage of the buying process, from prospect to customer to brand advocate.

Link Juice: A colloquial term in the SEO world that refers to the equity passed to a site via links from external or internal sources.

Local SEO: The practice of optimizing a website to increase traffic, leads and brand awareness from local search.

Machine Learning in Marketing: The use of artificial intelligence systems that can learn from data to make predictions or decisions without being explicitly programmed.

Market Penetration: A measure of how much a product or service is being used by customers compared to the total estimated market for that product or service.

Market Segmentation: The process of dividing a market of potential customers into groups, or segments, based on different characteristics.

Marketing Automation: The use of software to automate marketing processes such as customer segmentation, customer data integration, and campaign management.

Marketing Cloud: A set of cloud-based marketing tools that allow companies to automate and streamline their marketing efforts across multiple channels.

Marketing Funnel: A consumer-focused marketing model that illustrates the theoretical customer journey toward the purchase of a product or service.

Marketing Mix: A foundational model for businesses, historically centered around product, price, place, and promotion (the 4 Ps).

Marketing Qualified Lead (MQL): A lead who has been deemed more likely to become a customer compared to other leads based on lead intelligence.

Metadata: Data that provides information about other data, often used to help search engines understand the content of web pages.

Micro-conversions: Small actions taken by website visitors that indicate they are moving towards a primary conversion goal.

Micro-influencer: An individual who has between 1,000 to 100,000 followers on social media and is considered an expert in their niche.

Mobile Advertising: A form of advertising via mobile phones or other mobile devices.

Mobile Optimization: The process of adjusting your website content to ensure that visitors accessing the site from mobile devices have an experience optimized for the device.

Multichannel Marketing: The practice of using multiple channels to reach customers and offer them a seamless experience across all platforms.

Native Advertising: A type of paid media where the ad experience follows the natural form and function of the user experience in which it is placed.

Negative Keywords: A type of keyword that prevents your ad from being triggered by a certain word or phrase.

Neuromarketing: The study of how people's brains respond to advertising and other brand-related messages by scientifically monitoring brainwave activity, eye-tracking, and other biometrics.

Off-page SEO: Optimization techniques that are performed outside of your own website to improve its search engine rankings.

On-page SEO: The practice of optimizing individual web pages to rank higher and earn more relevant traffic in search engines.

Omnichannel Marketing: A multichannel approach to sales that seeks to provide customers with a seamless shopping experience, whether they're shopping online from a desktop or mobile device, by telephone, or in a brick-and-mortar store.

Open Rate: A measure of how many people on an email list open (or view) a particular email campaign.

Opt-in: The process by which a user gives a company permission to send them emails or other communications.

Organic Reach: The number of people who have seen your content through unpaid distribution.

Page Authority: A score developed by Moz that predicts how well a specific page will rank on search engine result pages (SERP).

Paid Search: A model of internet marketing in which advertisers pay a fee each time one of their ads is clicked.

Pay-per-Lead: An online advertising pricing model where the advertiser pays for each lead generated.

Personas: Fictional characters created to represent different user types within a targeted demographic, attitude and/or behavior set that might use a site, brand or product in a similar way.

Pixel: A small piece of code on your website that allows you to measure the effectiveness of your advertising by understanding the actions people take on your website.

Podcast Marketing: The use of audio content as part of a marketing strategy to build brand awareness and drive customer engagement.

Pop-up: A graphical user interface display area, usually a small window, that suddenly appears in the foreground of the visual interface.

Price Elasticity: A measure of how much the quantity demanded or supplied of a good changes when its price changes.

Product Hunt: A website that lets users share and discover new products.

Progressive Web App (PWA): A type of application software delivered through the web, built using common web technologies including HTML, CSS and JavaScript.

Programmatic Advertising: The automated buying and selling of online advertising.

Psychographic Segmentation: The division of your market into groups based on consumer personality traits, values, attitudes, interests, and lifestyles.

Push Notification: A message appearing on a mobile device or desktop.

Quality Score: A metric used by Google to determine your content's quality and relevance to keywords, which influences your CPC and ad position.

Quantum Marketing: A marketing approach that leverages quantum theory principles to understand and predict consumer behavior.

Quora Marketing: The practice of using Quora, a question-and-answer website, as part of a marketing strategy to build authority and drive traffic.

Reach: The number of unique people seeing your content.

Reciprocal Link: A mutual agreement between two websites to provide links to each other.

Redirect: The process of forwarding one URL to another.

Remarketing: A form of online advertising that enables sites to show targeted ads to users who have already visited their site.

Rich Snippets: Structured data markup that site operators can add to their existing HTML to help search engines better understand the information on web pages and display it in a special way.

ROI (Return on Investment): A performance measure used to evaluate the efficiency of an investment or compare the efficiency of a number of different investments.

RSS Feed: A type of web feed which allows users to access updates to online content in a standardized, computer-readable format.

Sales Funnel: A marketing model that illustrates the theoretical customer journey from the awareness stage to the purchase decision.

Sales Qualified Lead (SQL): A prospective customer that has been researched and vetted by both the marketing and sales teams and is deemed ready for the next stage in the sales process.

Schema Markup: A semantic vocabulary of tags that you can add to your HTML to improve the way search engines read and represent your page in SERPs.

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