National Franchise SEO Case Study
Discover how a comprehensive approach to SEO and business intelligence elevated a national franchise's online presence, driving significant growth in organic traffic and engagement.
1,782.35% +
Clicks / Impressions
Achieved an impressive 1,782.35% increase in clicks and impressions, driving substantial organic growth and enhancing online visibility through targeted SEO strategies.
Technical SEO improvements and Pagespeed Optimization
Implemented technical SEO enhancements and page speed optimization, resulting in faster load times, improved crawlability, and better user experience, and overall site performance.
Local Keyword and Content Strategy Overhaul
Executed a comprehensive local and topical content strategy overhaul, focusing on building topical authority around primary industry keywords in local areas, resulting in improved relevance, higher rankings, and increased organic traffic.
Tools We Used
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National Franchise (United States) - Holistic SEO Case Study
Dramatic Increase in Search Impressions
Because of our hard work and patience, this national franchise achieved remarkable SEO success over a 16-month period, with impressions increasing by 1,782.35%, from 850 daily in November 2021 to 16,000 in March 2023. This growth was accompanied by significant improvements in keyword rankings and organic traffic.
The company's success can be attributed to a holistic SEO approach that included:
- (1) a comprehensive local SEO focus
- (2) thorough keyword research and optimization
- (3) robust content creation and optimization
- (4) technical SEO improvements
- (5) effective link building
- (6) user experience optimization
- (7) a consistent, long-term strategy
- (8) mobile optimization for "near me" searches
- (9) targeting of long-tail keywords
- (10) creation of informational content addressing customer pain points.
This case study highlights the impressive SEO performance over a 16-month period, showcasing substantial gains in organic search visibility and rankings for key industry terms, as well as the impactful role of local SEO, Google Business Profile optimization, and a targeted content strategy.
Targeted Keyword Strategy
The franchise experienced a dramatic surge in search impressions for their primary service-related query:
- November 2021 peak: ~850 impressions
- March 2023 peak: ~16,000 impressions
- Percentage increase: 1,782.35%
This remarkable growth demonstrates a significant improvement in online visibility for this crucial industry term.
Expansion of Keyword Portfolio
Ahrefs data shows a notable increase in both organic traffic and the number of ranking keywords. This indicates the success of the franchise's SEO strategy in expanding its online footprint across a wide range of relevant search terms.
Local SEO Success
A key part of the franchise’s strategy was its focus on , combined with local content and a social media strategy to enhance engagement and awareness at the local level. This comprehensive approach led to notable spikes in local search queries such as:
Notable increase: June 2022
More on Google Business optimization
The results indicate that GBP optimization and local content were instrumental in improving visibility for location-specific searches.
Google Business Profile Optimization and Local Strategy
By optimizing Google Business Profiles for each local franchise, the company significantly increased local visibility.
. The optimization included:
- Accurate, location-specific business information.
- Consistent updates with relevant local content and services.
- Customer reviews and engagement.
Combined with a local content and social media strategy, the company ensured its franchises were positioned as key competitors in their respective markets. By publishing localized content, promoting services through social media, and utilizing GBP features like posts, questions, and reviews, the franchise fostered deeper connections with the local communities.
This localized focus not only improved search visibility for local franchises but also enhanced the franchise brand effect at a local level, positioning the company as a leader in highly competitive markets.
Improved Search Rankings
Over the 16-month period, the franchise's average ranking position improved steadily, reflecting higher visibility in search results.
Key Insights
- Holistic approach: The improvements across multiple related keywords include comprehensive coverage addressing various aspects of the business.
- Consistent growth: The steady upward trends in rankings and impressions indicate sustainable SEO practices rather than short-term tactics.
- Local focus: The success with "near me" queries highlights the importance of local SEO for service-based businesses.
- Content strategy: The expansion of ranking keywords suggests effective content creation and optimization targeting relevant industry terms.
- Technical SEO: The overall improvement across various metrics likely indicates strong technical SEO foundations supporting content efforts.
This case study demonstrates how a well-executed, holistic SEO strategy can lead to substantial improvements in organic search performance, significantly enhancing a company's online visibility and potential for attracting new customers.
