Architecture v11.0

Google-Native
Infrastructure.

We don't use heavy external servers. We build directly on Google Apps Script and official Google APIs. Serverless, secure, and infinitely scalable.

The Serverless Core

How we orchestrate Google's APIs to drive revenue.

1. Places API

Direct querying of Google's Places database for localized business entities.

2. Custom Search API

Programmatic Google Search execution to analyze SERP rankings and intent.

3. Apps Script

The orchestration layer. Runs natively in your Workspace. No servers to manage.

4. Sheets DB

Data lands in structured Google Sheets or BigQuery for immediate dashboarding.

01 // Discovery

Places API Integration

We don't "scrape" in the traditional sense. We authorize directly with Google's Places API to pull verified business data.

Why this matters: Scraping breaks when layouts change. API calls never break. Your data pipe is stable, compliant, and insanely fast.

  • • Input: Keywords & Coordinates
  • • Output: Verified NAP, Website, Review Count
  • • Speed: 100+ entities per execution
API Logic
// Apps Script .gs
function fetchPlaces(lat, lng, query) {
const baseUrl = 'https://places.googleapis.com/v1/places:searchNearby';
const payload = {
"includedTypes": [query],
"locationRestriction": { ... }
};
return UrlFetchApp.fetch(baseUrl, options);
}
02 // Intelligence

Custom Search API

How do we know if a lead needs SEO? We ask Google.

Our system utilizes the Google Custom Search JSON API to perform live audits. We check if the lead appears for transactional keywords in their local area. If they are missing from page 1, the script flags them as a "High Opportunity" target.

Lead Scoring Algorithm
// Apps Script .gs
function auditRankings(domain, keywords) {
let score = 0;
keywords.forEach(kw => {
const serp = CustomSearch.cse.list(kw);
if(!serp.items.includes(domain)) score += 10;
});
return score; // High score = Hot Lead
}
The Stack

Google-Native Environment

Zero external dependencies. The entire system lives in your Google Workspace.

Apps Script
Places API (v1)
Custom Search API
Google Sheets
BigQuery
OAuth 2.0

Validate Your Stack.

Schedule a technical audit to see how Apps Script automation fits your environment.

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