Define control in practical terms
Control means knowing who administers the account, where data is stored, how access is granted, and how records can be exported or deleted. It does not mean infrastructure exists outside provider terms or legal obligations. Start with those details before choosing a warehouse, database, spreadsheet, or other storage model.
Marketing Intelligence InfrastructureChoose the smallest suitable architecture
A warehouse may support large analytical workloads while a simpler database or reporting store better suits a narrow workflow. Compare data volume, refresh needs, access patterns, retention, and recovery requirements. The system should fit the decision it supports, rather than requiring a complex cloud deployment to answer a modest reporting question.
Deployment ArchitectureInclude the operating costs
Hosting, storage, APIs, monitoring, connector maintenance, and technical support can continue after a build. Compare these costs with the actual alternative over an agreed period. HGM can scope an architecture and handover, but ownership, licensing, security obligations, and support boundaries must be documented for each engagement instead of assumed from marketing language.
Pricing