Evidence before execution
A recommendation should identify the observation behind it, the confidence attached to it, and what remains uncertain. An inference is a reason to investigate; it is not a verified fact.
Read about Marketing data governanceBoundaries that people can inspect
Define who can approve a change, which systems it may touch, and what happens if the action fails. Treat publishing, customer outreach, and account access as separate permissions.
Read about Marketing systems governance servicesPolicy and implementation have different jobs
This overview explains the principles. Data governance describes handling and stewardship. The governance service scopes implementation. Product-level documentation owns the actual controls available in that app.
Read about Search Intel OS