Normalize the campaign record
Map platform accounts, campaign IDs, naming conventions, currencies, and reporting windows before joining performance. Preserve original identifiers so every summary can be traced to its source.
- ✓ Account and scope validation
- ✓ Campaign and conversion mapping
- ✓ Timezone and attribution-window handling
Constrain write operations
Separate read-only reporting from edits to spend, targeting, or creative. Require validation, approval where appropriate, and a durable action record for changes that affect delivery.
- ✓ Document the evidence and owner behind each decision.
- ✓ Agree acceptance criteria before implementation begins.
Scope and delivery decisions
Available endpoints depend on each platform and account. Media budgets and platform fees are excluded unless explicitly contracted.
- ✓ Confirm system access, dependencies, and data handling during discovery.
- ✓ Receive a scoped recommendation with responsibilities and verification steps.