Service
Custom Google Apps Script workflows that replace SaaS subscriptions with owned infrastructure.
01 / Overview
Serverless infrastructureWe write custom code that binds your Google Sheets, Gmail, Docs, and Calendar together into a cohesive, automated ecosystem — connecting to any external software with an API and executing silently and securely inside your owned infrastructure.
Audit your workflows ↗Entity overview
Architected by Jason Gibson
02 / The SaaS problem
The middleware taxIf you are paying Zapier or Make hundreds of dollars a month just to move data from one platform to another, you are leaking capital. You already own the infrastructure.
| Feature | Zapier / Make (SaaS) | Custom GAS Automation |
|---|---|---|
| Recurring Cost | High monthly subscriptions ($100s - $1,000s) | $0 (Included in Google Workspace) |
| Execution Limits | Strict artificial "Task" limits | Native Google Quotas (Millions of executions) |
| Data Privacy | Data passes through 3rd-party servers | Data remains strictly inside your Google Cloud |
| Complexity | Limited by pre-built UI modules | Unlimited custom JavaScript (V8 Engine) logic |
No-code automation tools like Zapier are excellent for prototyping, but they are punitive at scale. You are charged per "task," meaning the more successful and automated your business becomes, the more you are penalized financially by your own infrastructure.
Furthermore, your proprietary business logic is trapped inside a third-party platform. If they raise prices or suffer an outage, your operations freeze.
Google Apps Script utilizes the V8 JavaScript engine and executes natively on Google's servers. We write custom code that binds your Google Sheets, Gmail, Docs, and Calendar together into a cohesive, automated ecosystem.
Because GAS has native UrlFetchApp classes, we can connect your Workspace to any external software with an API (Stripe, Twilio, external CRMs, LLMs). We build the exact same workflows you have in Zapier, but execute them silently and securely inside your owned infrastructure.
We transform Google Sheets into enterprise-grade CRMs using Apps Script triggers, custom HTML sidebars, and automated lead routing logic — replacing expensive Hubspot or Salesforce licenses.
Native integration with Google's Gemini 1.5 Pro API. Automate complex data analysis, draft contextual email replies, and categorize incoming leads without a human touching the keyboard.
Connect webhooks from your website forms directly into BigQuery or Sheets. We automate the extraction, transformation, and loading (ETL) of your marketing data for pristine business intelligence.
03 / Case study
Digital marketing has reached a tipping point. Agencies are drowning in subscription fees, wrestling with bloated platforms, and watching margins erode as SaaS costs spiral.
The middleware tax
The average digital marketing agency subscribes to 8–15 different SaaS platforms. Rank tracking tools alone can run $200–$500 monthly. Add reporting dashboards, competitor analysis, and automation platforms, and you're looking at $2,000–$5,000 in monthly overhead before delivering a single client result.
But the financial cost is only the surface. These platforms create deeper structural problems:
Why Google Apps Script changes everything
Instead of renting someone else's solution, you build exactly what you need using Google's free, cloud-based JavaScript platform. Google Apps Script is free for reasonable usage levels. Once built, a script runs indefinitely without recurring fees.
You achieve true data ownership. Scripts pull directly from source APIs — Google Search Console, Google Analytics, Google Maps — then store in Google Sheets or Workspace tools you control. No third-party server ever touches your data.
Search Console data is valuable but limited in isolation. Our Data Blender script unifies SEO intelligence by pulling raw Search Console data for all tracked properties (bypassing the 16-month limit), enriching with Analytics data, incorporating rank tracking, and generating automated anomaly detection — all within your owned Google infrastructure.
04 / Capabilities
What we buildClient-specific KPIs calculated automatically based on their unique business model — not generic "keyword rankings" but high-intent commercial queries in target geography.
Instead of paying for manual SEO execution or generic SaaS tools, you invest in custom automation that becomes your permanent asset. We analyze workflows, design scripts, and transfer ownership completely.
Agencies thriving today are those who invest in custom infrastructure that becomes more valuable over time rather than more expensive. We turn your Google Workspace into an SEO command center no competitor can replicate.
05 / Infrastructure audit
Speak with an Architect to evaluate your current SaaS spend and map out a serverless replacement architecture.
Make the next move yours.