Tools

Content Pulse Pro

Analyzing traffic velocity and zero-click risks across your ecosystem.

01 / Signals

Decay intelligence

Traffic velocity, made legible.

Content Pulse Pro is HGM's intelligence dashboard for content decay. It watches traffic velocity and zero-click risk across your content ecosystem and flags the URLs that need attention first, ranked by traffic volume.

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How it works

Sync GSC data. Get an alert feed.

Connect your Search Console data and the dashboard scores every tracked URL for decay status and zero-click risk, then generates algorithmic recommendations per URL: full content refresh, unique data, or maintain link velocity.

02 / Monitoring

Four signals, one feed

What the dashboard watches.

Four headline signals, computed from six months of Search Console history per URL.

Critical Risk

High urgency URL attention. Pages in active traffic decay get flagged first so refreshes land where they matter.

Zero-Click

High impressions with low CTR. Queries Google is satisfying on the SERP, or through AI Overviews, before anyone clicks.

Avg Velocity

The 6-month traffic trend. The slope of clicks and impressions across every tracked URL, averaged into one number.

Tracked URLs

Synced from Search Console. Every URL in the alert feed comes straight from your GSC data — no manual entry.

03 / Alert feed / Ranked by traffic volume

Sample alerts

Traffic velocity per URL

Each tracked URL gets a decay status badge, a 6-month change, and per-URL optimization protocols. Examples from a live feed:

✓ Technical SEO Audit Guide 2024 — /blog/technical-seo-audit — CRITICAL DECAY, −79% over 6 months

✓ What is Schema Markup? — /blog/schema-markup-explained — AT RISK, zero-click risk flagged

✓ Best Local SEO Tools — /tools/local-seo — HEALTHY, +75% over 6 months

04 / Recommendations

Per-URL protocols

Algorithmic recommendations.

Select any URL in the feed and the dashboard generates specific optimization protocols from its data.

Critical Velocity Drop

Traffic dropped 79% over the last 6 months — a signal of content obsolescence or cannibalization. Protocol: full content refresh.

Zero-Click / AI Overview Risk

14,500 impressions with a ~0.3% CTR means Google is likely satisfying this query on the SERP. Protocol: add "Experience" or unique data.

Positive Velocity

Traffic is stable or growing. Protocol: maintain current link-building velocity and keep the page fresh.

Make the next move yours.

See your decay risk,
before the traffic leaves.

Request access to Content Pulse Pro ↗