Review the source foundation
Check whether important pages can be accessed and understood, and whether the visible claims have supporting evidence.
Explore all tools ↗Connect entity and content evidence
Align names, identifiers, page purpose, and relationships across the website. Use structured data to describe supported facts.
Explore the current workflow ↗Measure observed outcomes
Define an answer observation sample and compare it alongside search and conversion evidence. Keep hypotheses separate from demonstrated changes.
Discuss your requirements ↗