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MarTech Architecture & Custom Systems

Find the gaps between a readable website and an actionable system

Assess public content, entity consistency, access boundaries, and transaction handoffs for machine-assisted journeys. Start with a focused discovery conversation to establish inputs, constraints, and the next useful deliverable.

A CLEAR NEXT STEP01 / YOUR PATH
What would help you decide?

Inspect the public evidence layer

Evaluate rendering, crawl access, semantic HTML, entity references, and the clarity of service or product facts. Identify where a machine must guess because the site omits essential context.

  1. Establish the problem
  2. Review the scope
  3. Agree the next action

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01 / SCOPE

Inspect the public evidence layer

Evaluate rendering, crawl access, semantic HTML, entity references, and the clarity of service or product facts. Identify where a machine must guess because the site omits essential context.

  • ✓ Machine-readable page and entity inventory
  • ✓ Policy and capability clarity
  • ✓ Discovery-to-action journey map
Explore Website entity architecture
02 / EVALUATE

Assess action boundaries before adding agents

Inventory APIs, forms, authentication, consent, and high-impact actions. Recommend where a simple link or verified form is enough and where a controlled integration is justified.

  • ✓ Document the evidence and owner behind each decision.
  • ✓ Agree acceptance criteria before implementation begins.
Explore Conversion infrastructure
03 / IMPLEMENTATION

Scope and delivery decisions

This assessment produces a readiness backlog. It does not certify support by every agent, browser, or model provider.

  • ✓ Confirm system access, dependencies, and data handling during discovery.
  • ✓ Receive a scoped recommendation with responsibilities and verification steps.
Explore Marketing systems governance services

A CLEAR NEXT STEP

Let’s make
the work concrete.

Prepare your request for review in your own email app, or download a copy to send to HGM. This site has no form-processing server.

JG
Jason GibsonFounder & Principal · HGM

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Your inquiry is sent directly to HGM. You can also email jason@holisticgrowthmarketing.com.

YOUR NEXT STEP

Ready to scope the implementation?

Bring the decision your team needs to make, the sources involved, and the evidence or access constraints that affect the work.

Discuss this project

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STILL EXPLORING?

Make a shortlist before you decide.

Select the items relevant to your situation. Download a page-specific brief to keep or use in a project conversation.

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Include these items in my brief

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Download the complete action sheet

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