Holistic Growth Marketing

Services / Search

One brand, one entity.

Search engines and AI don't rank websites — they resolve entities. Entity architecture defines the canonical model of your brand, products, people, and relationships, then propagates it consistently everywhere machines look.

What's included

Included

Clarity machines can reason over.

Ambiguity is the enemy of citation. We eliminate it systematically.

01

Entity modeling

A formal model of your brand's entities and relationships — the blueprint everything else follows.

02

Knowledge panel engineering

The corroboration and markup work that earns and corrects knowledge panels.

03

SameAs alignment

Your profiles, listings, and mentions unified into one coherent identity graph.

04

Disambiguation

Separating your entity from similarly-named competitors, places, and concepts.

How it works

From fragmented to canonical.

Entity work is cumulative — each corroborating source strengthens the whole.

01

Audit

We map every entity signal about your brand across the web and score its consistency.

02

Model

The canonical entity graph is defined and documented as your source of truth.

03

Propagate

Markup, profiles, content, and PR align to the model — monitored continuously.

Before you build.

Questions, answered.

We're a small business — do entities matter for us? +

Yes, arguably more. Clear entity signals are how local and niche brands get cited by AI instead of being ignored.

How is this different from schema markup? +

Schema is one expression of entity architecture. The architecture is the underlying model; schema, content, and profiles are its implementations.

Can you fix an incorrect knowledge panel? +

Often, yes — through corroborating sources, structured data, and direct feedback channels. Timelines vary by entity type.

Make the next move yours.

Start with the architecture,
not a generic package.

Tell us where your growth system breaks