Crawl Architecture
Rebuild your site's crawl hierarchy so search engines and AI crawlers spend budget on pages that convert.
Service
Your Website Has Hidden Potential.
Sovereign technical SEO architecture on serverless, GAS-native frameworks.
01 / Assessment
Sovereign technical SEOOwn your growth infrastructure.
Technical SEO architecture built on serverless, GAS-native frameworks — crawl architecture, structured data, performance, and analytics instrumentation you control end-to-end. No third-party black boxes, no rented pipelines.
Run the audit ↗Score card
100/100.
100
Performance
100
Accessibility
100
Best Practices
100
SEO
100
PWA
- Framework: Serverless, GAS-native technical SEO architecture.
- Crawl Systems: Log-level crawl architecture and structured data instrumentation.
- Performance: Core Web Vitals engineering at 100/100.
- Agentic Browsing: 3/3 — AI-crawlable, RAG-ready markup.
Architected by Jason Gibson
02 / Issues
What we findYour website has hidden potential.
Most sites leak authority and crawl budget through issues that never show up in a surface-level audit. Here's what a deep technical pass typically uncovers.
| Issue | Impact | Fix |
|---|---|---|
| Crawl budget waste | Thin and duplicate URLs consume crawler attention | Consolidation, canonicalization, parameter rules |
| Broken internal linking | Authority never reaches money pages | Hierarchical link architecture with entity anchors |
| Missing structured data | AI and crawlers guess at meaning | Nested JSON-LD schema graphs across templates |
| Slow Core Web Vitals | Ranking suppression and bounce | Performance engineering to 100/100 |
| Untracked analytics | Decisions made on incomplete data | Server-side instrumentation you own |
03 / Fixes
Five numbered fixesStructured Data Graphs
Nested JSON-LD schema across every template — entities, offers, FAQs, breadcrumbs — machine-readable by design.
Performance Engineering
Core Web Vitals pushed to 100/100 through asset discipline, font strategy, and serverless delivery.
Content Systems
Template-level content architecture: entity pages, topic clusters, and programmatic systems that scale.
Analytics Instrumentation
Server-side tracking and owned data pipelines — every event measured, nothing rented.
Agentic Browsing: 3/3
AI-crawlable markup, RAG-ready structure, and llms.txt coverage — your site legible to every agent.
04 / Credentials
Engineering-led search growth.
We don't sell packages. We build the infrastructure your growth runs on.
Credential 01
Serverless delivery. Your technical SEO stack runs on Google's infrastructure — no servers to maintain, no SaaS per-seat tax.
Credential 02
Data sovereignty. Crawl logs, analytics, and automation logic live in systems you own. Nothing is trapped in a vendor dashboard.
Credential 03
AI-ready by default. Every schema graph and content system is built for both search crawlers and LLM retrieval.
Client testimonial
"HGM rebuilt our technical foundation from the ground up. Crawl issues we chased for years were gone in weeks — and the schema architecture they installed now feeds every AI answer engine citing our brand."
— Enterprise client, technical SEO architecture engagement
Why this is different
Most agencies rent. They plug your site into third-party tools and bill you monthly for the privilege. We build sovereign systems: crawl architecture, structured data, and analytics that you own outright.
Built to compound
Most fixes decay. One-off audits rot within quarters. Our GAS-native frameworks keep auditing, alerting, and adapting — infrastructure that gets more valuable the longer you run it.
05 / Deliverables
What you get| Deliverable | Description |
|---|---|
| Technical audit | Full crawl, indexation, and Core Web Vitals diagnostic |
| Crawl architecture map | Hierarchical URL and internal-link blueprint |
| Schema graph deployment | Nested JSON-LD across all key templates |
| Performance engineering | 100/100 Core Web Vitals remediation |
| Content system templates | Entity pages, clusters, and programmatic modules |
| Analytics instrumentation | Server-side tracking and owned data pipelines |
| Agentic browsing readiness | llms.txt, RAG-ready markup, AI-crawl verification |
06 / Timeline
DeliveryFrom audit to architecture.
Four phases, engineered in sequence — each one compounds the last.
Week 1–2: Deep Audit
Crawl-log analysis, indexation mapping, Core Web Vitals baseline, and schema gap assessment.
Week 3–4: Architecture
Crawl hierarchy rebuild, URL consolidation, and internal-link architecture deployment.
Week 5–6: Instrumentation
Schema graphs, performance engineering, and server-side analytics across templates.
Week 7+: Automation
GAS-native monitoring agents, alerting pipelines, and continuous audit loops you own.
07 / Framework
Three operational modules.
The technical SEO architecture runs as three modules on your owned infrastructure.
Module 1: Crawl intelligence
A serverless pipeline ingests crawl logs, Search Console data, and sitemap states into one owned dashboard. Budget waste is surfaced automatically — no third-party crawler subscription required.
function crawlAudit() {
const logs = ingestCrawlLogs();
const waste = detectBudgetWaste(logs);
alertStakeholders(waste);
}
Module 2: Schema deployment
Template-level JSON-LD graphs generated programmatically and validated on every deploy. Entities stay consistent across pages, feeds, and AI retrieval.
function deploySchemaGraph() {
const graph = buildEntityGraph(pages);
validateGraph(graph);
publishToTemplates(graph);
}
Module 3: Performance guardians
Scheduled Core Web Vitals checks with automatic regression alerts. When a deploy degrades performance, the right person knows before rankings feel it.
| Cost model | Rented SaaS stack | Sovereign GAS-native |
|---|---|---|
| Monthly fees | $500–$2,000+ in tool subscriptions | $0 — runs on your Google Workspace |
| Data ownership | Trapped in vendor dashboards | Lives in your Sheets, Drive, and BigQuery |
| Customization | Limited to vendor roadmaps | Anything JavaScript can express |
| AI readiness | Bolt-on, if offered | Native — schema and RAG built in |
08 / FAQ
Frequently asked questions.
Technical questions about the architecture, the audit, and what ownership actually means — ask them on the contact page and we'll answer with specifics.
Ready to own your infrastructure?
Start with the audit. End with architecture that compounds.
Request the technical audit ↗Make the next move yours.