Inspect how the site is actually delivered
Compare templates, rendered content, status codes, canonicals, robots directives, and sitemaps. Trace discovery and indexing problems to their source rather than treating every audit warning as equal.
- ✓ Template and crawl-path review
- ✓ Canonical and indexability rules
- ✓ Redirect and migration mapping
Connect architecture with page ownership
Assign distinct intent and primary entities to important pages. Use navigation and contextual links to support that hierarchy, then validate affected templates after implementation.
- ✓ Document the evidence and owner behind each decision.
- ✓ Agree acceptance criteria before implementation begins.
Scope and delivery decisions
Technical eligibility does not guarantee indexing or ranking. Content strategy, entity modeling, and implementation have related but distinct scopes.
- ✓ Confirm system access, dependencies, and data handling during discovery.
- ✓ Receive a scoped recommendation with responsibilities and verification steps.