Choose the entity boundary
Distinguish a product page from its product, a service page from its service, and the company from the websites it publishes.
Explore all toolsReuse identity consistently
Reference stable identifiers instead of recreating the organization on every page. Check that related nodes resolve to the intended identity.
Explore the current workflowReview generated markup
Inspect output against visible content before deployment. Syntax validity and graph consistency do not guarantee a search enhancement.
Discuss your requirements