Use a consistent evidence standard
A result needs a named metric, source, baseline, comparison period, and relevant conditions. Performance diagnostics also need the device, network, tool, and test conditions used. Client-identifying details require permission. If a claim cannot be reconstructed from a record, keep it out of the headline and structured data until it can be verified.
- ✓ Distinguish observed changes from causal explanations.
- ✓ Keep limitations close to the claim they qualify.
Read current records according to their status
The Chimcare record requires reconciliation between implementation status and older outcome claims. The Velocity Systems migration narrative needs original before-and-after artifacts before its historical scores can be reused. HGM’s own rebuild can document delivery practices without implying traffic improvement. Those distinctions protect the usefulness of the portfolio and the expectations of future buyers.
- ✓ Open the implementation story for scope and constraints.
- ✓ Use outcome pages only for approved measurement evidence.
Discuss your own baseline and decision
Another organization’s project can inform a method, but it does not establish a forecast for your business. Start with the affected journey, current data, and the improvement you need to judge. HGM can scope an assessment and identify the evidence required to evaluate the work. Any commercial engagement should define deliverables and acceptance criteria independently.
- ✓ Bring representative pages, reports, or workflow examples.
- ✓ Agree on what can reasonably be measured before implementation.
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