THE GRAPH SERIES / Search. Structure. Content.Meet your intelligence stack
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Search Intelligence

Turn a strategy into inspectable changes

Implement the content, entity, markup, and technical changes needed to make approved answers easier to understand and verify. Start with a focused discovery conversation to establish inputs, constraints, and the next useful deliverable.

01

Make the implementation backlog concrete

Translate an approved question map into page-level changes. Each task needs an owner, a source, an acceptance condition, and a destination in the website architecture.

  • ✓ Answer structure and supporting evidence
  • ✓ Entity references and structured data
  • ✓ Crawl, rendering, and internal-link checks
AEO & GEO Consulting ↗
02

Ship with a rollback path

Review changes before publishing, retain the original version, and validate the rendered page after release. Track implementation separately from subsequent visibility observations.

  • ✓ Document the evidence and owner behind each decision.
  • ✓ Agree acceptance criteria before implementation begins.
Entity Architecture ↗
03

Scope and delivery decisions

This engagement executes an agreed plan. Broader platform selection and investment prioritization belong in consulting.

  • ✓ Confirm system access, dependencies, and data handling during discovery.
  • ✓ Receive a scoped recommendation with responsibilities and verification steps.
Technical SEO Architecture ↗

A CLEAR NEXT STEP

Let’s make
the work concrete.

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JG
Jason GibsonFounder & Principal · HGM

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