Signal mapping
Every marketing signal that matters — search, paid, lifecycle, revenue — mapped to a single canonical model.
Services / Strategy
Marketing decisions on owned intelligence.
Most marketing teams rent their intelligence from SaaS dashboards. We architect a marketing intelligence layer you own: your data, your models, your logic — engineered to answer the questions dashboards can't.
What's included
IncludedArchitecture, not dashboards.
Every layer is designed to be explainable, extensible, and yours — no black boxes, no per-seat ransom.
Pipeline design
Ingestion and transformation architecture that keeps data fresh, clean, and queryable without manual exports.
Decision layer
The views, alerts, and models leadership actually uses to allocate budget and set direction.
Sovereignty plan
A migration path off rented analytics toward infrastructure you control and can audit.
How it works
Designed around your decisions.
We start from the questions you need answered, then build backward to the data.
01
Blueprint
Stakeholder interviews and systems mapping produce a full architecture blueprint before anything is built.
02
Build
Pipelines, models, and interfaces are constructed in the open — documented, tested, and handed over with training.
03
Operate
We run it with you until your team is self-sufficient, then step back to advisory or fully hand over.
Before you build.
Questions, answered.
Do we need to rip out our current stack? +
No. The architecture wraps and extends what you have, replacing rented pieces only where ownership pays back.
Who owns the system? +
You do — code, data, documentation, and credentials transfer to you. That's the entire point.
What does it run on? +
Google-native infrastructure where possible (BigQuery, Looker, Apps Script) plus open components you can host anywhere.
Make the next move yours.