Case Studies / Product build
SchemaGraph: structured data as infrastructure.
The build story behind HGM's structured-data product — what it is, what it does, how it reached Live status. No subscriber or revenue figures are claimed; the product record speaks for itself.
What it is
The productThe schema layer of the Graph Series.
SchemaGraph is the structured-data product in HGM's Graph Series.
It maps a site's entities, relationships, and structured data into a living intelligence layer for the agentic web — the machine-readable foundation that lets search engines and answer engines understand what a business is, not just what its pages say.
What it does
CapabilityEntity mapping and schema.org validation on live sites.
Built for the teams who own a site's visibility: run entity mapping and schema.org validation against live sites, and see the structure behind the rankings.
The product was validated with search professionals running entity mapping and schema.org validation on live sites during its private beta — practitioners, not slide decks, shaped what shipped.
How it was built
Path to LivePrivate beta, public launch, Live.
Three stages, each one gated on the last working.
Private beta — validated with search professionals on live sites. Public launch — opened at schemagraph.app with a free Essentials tier and Professional plans. Live today — Professional is $29/month via secure Stripe checkout: start free, upgrade when the work needs depth, cancel anytime.
Current status
Where it standsLive. Measured in product, not promises.
SchemaGraph's status is Live — the first product in the Graph Series to reach it.
No user counts, subscriber numbers, or revenue figures are published here. When there are numbers worth claiming, they'll appear with the receipts to back them.
What's next
RoadmapContinued development inside the Graph Series.
SchemaGraph keeps evolving as part of the Graph Series product line — alongside SearchGraph and CopyGraph in beta, and SignalGraph and OmniGraph on the roadmap.
[NEEDS JASON] Roadmap specifics for SchemaGraph, if and when Jason wants them public.
See it in action.